We enable people to solve problems with data.

Cool, you're on our list now.



We help companies enable thriving data cultures where everyone is equipped with the knowledge and tools to ask better questions and get better, faster answers. At the core of data culture enablement is an easy to explain, value-add data strategy that is tightly aligned with your business.  A thoughtful data strategy focuses on managing change through consistent communication and encompasses five critical areas: data literacy, data visualization, data governance, technology, and support that is available how and when you need it.  Wherever or however big your weak spots are, we can help.

Bracket arrows

Data Culture Enablement

Brain icon

Data Literacy

Bar and line chart icon

Data Visualization

Data Strategy


Agile Data Governance


Strategy icon
Robot icon
Safety gear icon
Support icon
Examples of what we can do for you
  • Fractional Chief Data Officer

  • Strategic assessments

  • Agile data governance kick-start

  • Coaching & advisory services

  • Data management

  • Custom data literacy programs

  • Center of excellence kick-start

  • Dashboard development

  • Data Governance Literacy

  • Tool evaluations

  • Data wrangling

  • Requirements gathering

  • Specialized ad-hoc support

  • Part-time staff augmentation

  • Fixed-bid projects



As female data leaders, we’re not afraid to show our rebel roots. We’ve seen  how the status quo breeds dependencies on consultants just so clients can get through the day, and how it leaves brilliant, hardworking people with less than they deserve. We believe there’s a better way for clients and employees alike and we’ll take risks to prove it.

Image of Laura Madsen

Laura Madsen

CEO, SVP Data Strategy

Image of Serena Roberts

Serena Roberts

COO, SVP Data Visualization


We believe that data strategy isn’t really about technology or single sources of truth – it’s about people and the problems they face. We enable people to solve problems with data. And we seek to work ourselves out of every project we take on.

People First: This work starts and ends with people. We define problems through the eyes of the people they affect. We craft bespoke solutions centered around user experience, and we understand the critical importance of bringing people along on the journey.

Flexible Solutions: We are experts in many industry-leading tools and frameworks, but we always consider our client’s actual needs before recommending specific tools or technologies. We dig in deep to understand their unique situation and use that knowledge to advocate for a toolset that reflects the requirements of the organization. 

Long-term, sustainable impact: We help put the people, tools, and processes in place to solve data challenges. Then we plan to walk away and celebrate our client’s ability to succeed without us. Of course, we’re never more than a phone call or email away when support is desired. 

People icon
Flexibility icon
Sustainable icon


Director, Analytics
Large Health Plan

...valued consultant and advisor to me, always willing to tackle challenges with a great sense of humor.

...practical advice based on deep experience, delivered in a collaborative and supportive manner.

Technology Executive
Online Retailer

…they delivered an innovative, game-changing solution to our code-heavy data bottleneck.

...their part-time, flexible availability worked well with our sporadic needs and budget.

I’ve worked with some vendors where it feels like it's a union contract. They've been very good to work within our needs. I wouldn’t even know that she’s putting in part-time hours – it almost feels like she’s a full-time employee. I feel like I’m getting a great value.

Senior Manager, IT
Large Financial Services Company

contact us

Thanks for contacting us! Someone will be touch with you asap.
Moxy Analytics logo