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Laura Madsen
- Jun 23
- 6 min
Beyond WIIFM
“I’ve tried this before, Laura,” she said in an exacerbated tone. “I’ve followed the best practices, focused on the WIIFM, communicated...

Serena Roberts
- May 29
- 3 min
Womxn with Moxy: Donna Fernandez
Meet Donna Fernandez in this episode of Womxn with Moxy.

Laura Madsen
- May 25
- 2 min
Your data superhero mentality is killing your data-driven culture
Let me be clear, there is no “data-driven culture” if you don’t imbue a sense of responsibility for the data across the organization.

Serena Roberts
- Apr 25
- 1 min
Womxn with Moxy: Diamond Nwankwo
Meet Diamond Nwankwo in this episode of Womxn with Moxy.

Laura Madsen
- Apr 22
- 3 min
The Importance of Being Strategic
Operating your data program without a strategy is a bit like my morning cup of coffee. It just allows me to do dumb stuff faster.

Serena Roberts
- Mar 23
- 1 min
A practical use case for New Rows feature in Tableau Prep
Have you ever received a highly-formatted spreadsheet from your Finance department to be used as a data source for company's most important

Serena Roberts
- Mar 22
- 2 min
Womxn with Moxy: Tricia Duncan
Meet Tricia Duncan in this episode of Womxn with Moxy.

Laura Madsen
- Mar 21
- 3 min
Data Governance Literacy?!
Data governance literacy is the ability to define data, the parameters of data quality, understand the provenance of the data, and champion

Serena Roberts
- Mar 10
- 2 min
Womxn with Moxy: Sarah Nell-Rodriquez
Meet Sarah Nell-Rodriquez in this episode of Womxn with Moxy.

Laura Madsen
- Feb 8
- 2 min
Womxn with Moxy: Janice Stanford
Meet Janice Stanford in this episode of Womxn with Moxy.

Serena Roberts
- Feb 8
- 1 min
How to hand-draw your dashboard mockups
How to hand-draw your dashboard mockups. When a client comes to us for a new dashboard, this is my favorite part of the process 💕
Serena Roberts
- Jan 6
- 3 min
Five Myths About Enabling a Data Culture
Enabling a data culture is about making small, incremental changes, and being consistent and persistent about it, over immediate gains.
Laura Madsen
- Nov 23, 2021
- 2 min
Happy Alliance
Separating out the “church and state” of data governance will help organizations focus on better and faster access to data.
Laura Madsen
- Nov 21, 2021
- 2 min
The People of Data Governance
There is no data governance without people. Managing the effort regardless to your theory on what and how it should be done, requires staff

Serena Roberts
- Nov 18, 2021
- 1 min
Hello, Moxy!
Laura and I have been quietly working on something big, something we’ve been wanting to shout from the rooftops for a while.