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Laura Madsen
- May 17
- 5 min
We Don't Need Data Owners
Time to re-invent what data ownership means to your organization.

Laura Madsen
- Feb 22
- 5 min
Appetite for Disruption
Where to begin? In early 2020 I was asked by a local Minneapolis based software company if I could give a keynote address at their annual...


Laura Madsen
- Jan 30
- 4 min
So, you want to hire a Chief Data Officer (CDO)?
In my title on LinkedIn, I call myself a “Fractional CDO” because that’s what I do. I help organizations fill gaps between people or...

Laura Madsen
- Jan 6
- 1 min
Womxn with Moxy: Sarah Fletcher
Tell us about yourself. Who are you to the world? I’m Sarah Fletcher. I’m currently finishing my master’s in clinical social work at St...

Laura Madsen
- Dec 7, 2022
- 1 min
Womxn with Moxy: Meg Johnson
Women with Moxy: An interview with Meg Johnson.


Laura Madsen
- Nov 30, 2022
- 4 min
The Pillars of Data Governance and an announcement
The Four Pillars of Data Governance Well, another year has gone by, and we still struggle to build data governance programs. Recently...

Serena Roberts
- Oct 17, 2022
- 1 min
Data Culture Enablement: what & why
Serena Roberts defines and demystifies data culture enablement.

Serena Roberts
- Sep 13, 2022
- 3 min
Womxn with Moxy: Kari Chase
Meet Kari Chase in this episode of Womxn with Moxy.

Serena Roberts
- Aug 3, 2022
- 1 min
Womxn with Moxy: Pearl Isawumi
Meet Pearl Isawumi in this episode of Womxn with Moxy.


Laura Madsen
- Jun 23, 2022
- 6 min
Beyond WIIFM
“I’ve tried this before, Laura,” she said in an exacerbated tone. “I’ve followed the best practices, focused on the WIIFM, communicated...

Serena Roberts
- May 29, 2022
- 3 min
Womxn with Moxy: Donna Fernandez
Meet Donna Fernandez in this episode of Womxn with Moxy.


Laura Madsen
- May 25, 2022
- 2 min
Your data superhero mentality is killing your data-driven culture
Let me be clear, there is no “data-driven culture” if you don’t imbue a sense of responsibility for the data across the organization.

Serena Roberts
- Apr 25, 2022
- 1 min
Womxn with Moxy: Diamond Nwankwo
Meet Diamond Nwankwo in this episode of Womxn with Moxy.


Laura Madsen
- Apr 22, 2022
- 3 min
The Importance of Being Strategic
Operating your data program without a strategy is a bit like my morning cup of coffee. It just allows me to do dumb stuff faster.


Serena Roberts
- Mar 23, 2022
- 1 min
A practical use case for New Rows feature in Tableau Prep
Have you ever received a highly-formatted spreadsheet from your Finance department to be used as a data source for company's most important

Serena Roberts
- Mar 22, 2022
- 2 min
Womxn with Moxy: Tricia Duncan
Meet Tricia Duncan in this episode of Womxn with Moxy.


Laura Madsen
- Mar 21, 2022
- 4 min
Data Governance Literacy?!
Data governance literacy is the ability to define data, the parameters of data quality, understand the provenance of the data, and champion

Serena Roberts
- Mar 10, 2022
- 2 min
Womxn with Moxy: Sarah Nell-Rodriquez
Meet Sarah Nell-Rodriquez in this episode of Womxn with Moxy.

Laura Madsen
- Feb 8, 2022
- 2 min
Womxn with Moxy: Janice Stanford
Meet Janice Stanford in this episode of Womxn with Moxy.
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