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say it with moxy

Hello, Moxy!

Laura and I have been quietly working on something big, something we’ve been wanting to shout from the rooftops for a while. We’re excited to announce Via Gurus will officially become Moxy Analytics on January 1st, 2022.

Over the last few (but eventful) years, Via has served its intended purpose, but it’s time to admit it just not working for us – something is missing from the brand. Nothing about it represents the rebel characteristics that catalyzed Via into existence and continue to drive us toward our purpose.

We’ve come to realize how important that connection is, so we’re not going to hide it or water it down for the market anymore – we’re going to own it. Proudly.

Our name may be changing, but our values won't. We’re still as committed as ever to delivering the same people-centered, flexible, and sustainable solutions to our clients. We’re as committed as ever to finding new ways to challenge the status quo – we’re just going to do those things under a new name. A name and brand that does a better job of representing the rebel hearts that guide us in the work we do and the lives we lead.

mox·ie; phonetic: mäksē

noun: moxie or moxy

a force of character, determination, or nerve.

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